Whether you are an Entrepreneur, Digital Marketer, Blogger, Startup Owner or Digital Marketing Enthusiast, you must definitely be familiar with doing online research, analyzing your websites and apps, trying to solve crawling errors, finding new keyword opportunities to rank, doing competitor research, social media marketing and more. These activities never end, rather grow more and more as you scale your business.
And with all these tasks and more piling upon you as your business grows, use of the right tools will make life a lot easier and needless to say, will save numerous hours. Here is the list of tools that you must use if you are not already using with detailed analysis of how exactly are they gonna help reduce effort and numerous hours of work getting much more work done at the same time.
Google Analytics is the best tool for analysing your website/app traffic, hands down. It enables you to analyze traffic page by page for every moment, and even tracks most of the places that your traffic comes from and the pages which are getting maximum traffic. All this happens in real time and absolutely free of cost.
Google Search Console
Registering any of your online property whether it’s an app or website or even just a web-page, is the first step for SEO. For all your ranking and organic result queries, Google search console is your one stop shop. And again, it’s absolutely free. Using combined insights from Google Search Console and Analytics, you can pen down immediate actionable steps to improve your website and app.
The leader in digital marketing, Moz has various tools from free to paid that help marketers to understand marketing problems. Moz toolbar to open site explorer, all the tools we needed to analyze various things about our website.
Be it competitor analysis, backlink analysis, keyword analysis or even keyword planning. There is no other reliable tool that can beat the simplicity of SemRush. Though the information on SemRush is not exactly real-time but it’s definitely reliable and more importantly. ‘actionable’. And for a simplicity lover like me it definitely beats Ahrefs. And of course the price, SemRush premium starts from $60/month and for a guy like me who absolutely needs a tool like this no matter what the price. SEMRush premium is definitely a good choice.
For those of you whose websites get the bulk of the traffic from social media, remaining up to-date on the latest social trends is not just an advantage but a necessity. BuzzSumo is a brilliant tool that’ll help you to find which content is most popular and shared on social media.
Want to know what’s happening in your niche, google has this tool for you. You choose the topic, timing and results, and google regularly sends you emails with updates on new results google has indexed for those topics.
Want to find new things, Stumbleupon is just for you. You have to just stumble and Stumbleupon will come up with new articles, websites, blogs, images, videos and other things.
Got something cool to share with the world? Stumbleupon is the best place to do that. Why you ask?? If you have something cool that any single person on the platform likes the content and stumbles upon it, It gets to the feeds of all his followers and with the kind of ease with which content can be shared on StumbleUpon, it’s very easy for content to go viral on stumbleupon.
This is one of our posts that went viral. Simple collection of 10 pictures that’s it. And have gotten 7869 visitors so far on this page from stumbleupon alone. Thats a big number for a single post. Stumbleupon promotion is the best for visual content that is majorly scan oriented.
Google Keyword Planner
If there is one source that is fully reliable and accurate for keyword analysis, its Google Keyword Planner. Not only are all the insights of Keyword Planner based on the vast amounts of google search data, but the filtering and suggestion algorithms provide you insights on broadly related keywords as well . There is one drawback of using Google Keyword Planner though, all the insights from it are universally accessible to everyone, therefore, using keyword planner will not necessarily put you ahead of your competitors in terms of keyword planning.
It is most popular, all-in-in email marketing tool. And if you use MailChimp it is the only tool that you are gonna need for email marketing. From integrating email signups (Sales Funnel) to sending responsive, cross-browser compatible and RSS based email newsletters to running email campaigns, analysis of campaigns and so many more features it’s the best choice for email marketing campaigns. I might cover the features of mailchimp in yet another post dedicated to Mailchimp Only.
It’s a tool very close to SemRush, just a bit more complicated and confusing. But what makes it uniquely helpful is REAL TIME ACCURATE INFORMATION. The information is undeniably, highly accurate and it’s not in vain that Ahrefs is the favorite tool of industry experts and big-time SEOs including Neil Patel.
If you are not using any these, it’s time you start thinking, if you are doing things most efficiently. And if you have any questions regarding any of these tools, just shoot and I will get right back to you.