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Saturday, October 12, 2019

SEO could be a important element of Blogging. to induce that flow of traffic from search engines you would like to optimize your diary and while not SEO it's terribly tough to come up with traffic from search engines.

Basic SEO Tips for Blogger

When we state optimizing blogs, it's simple to optimize a WordPress diary as compared to Blogger. In WordPress, you'll use plugins to create the task a lot of easier. however as Blogger could be a free platform it's its own limitations and may be solely optimized to a definite extent.

With that aforementioned, each free platform has its own set of professionals and cons and if you're new blogging, you'll use Blogspot to realize the expertise, learn the fundamental techniques then move to the WordPress diary.

Using these basic SEO tips, you'll build your diary a lot of programme friendly and increase the visibility of your blog.

Search Engine improvement Tips for diaryger Blog

1. Keyword analysis

Researching keywords is that the beginning within the improvement method of any diary or web site be it Blogger or WordPress. Before we tend to dive into keyword analysis, initial let’s discuss What are keywords?

Keywords are the words, phrases or queries that the users enter within the search engines after they are searching for one thing. Keywords are referred to as search queries.

These words or phrases once entered within the programmes come back ends up in the shape of websites on the search engine result page. Here’s Associate in Nursing example of a hunt question

Now once you explore for this question  you'll solely get results that may show you hotels in Singapore. This phrase can solely herald users United Nations agency are searching for Hotels in Singapore.

This is one among the foremost important reasons you would like to perform keyword analysis. Here are another reasons

Why is Keyword Analysis Important?

Keywords build it simple for search engines to spot content.

While you're doing the keyword analysis, you'll understand what the audience is sorting out.
When you analyze the keywords properly. it'll be easier to focus on the proper audience.

Targeting specific keywords slender down the searches to a particular niche or topic.

Keywords build it easier to put in writing on a definite topic. Keeping this in mind you ought to perform a correct keyword analysis before writing any post.

There are several tools that you just will use to analysis keyword. Here are the three tools I  like personally: 

Before we tend to jump to subsequent purpose detain mind

2. Arrange Your Content

Once you have got chosen the relevant keywords, its time to use them sagely in your diary. arrange your content consistent with the keywords.

Add them wherever they work best. currently once I say this, don’t add them everyplace. it'll build your post look spammy, less participating and you'll get punished for keyword stuffing. produce content around your keywords.

Using these key phrases, produce an enticing post. Use keywords and synonyms in heading tags. Google loves synonyms. place your inventive hat on and build some catchy heading exploitation these.

You can produce heading and subheadings exploitation the heading tags. In Blogger, you'll produce or modification headings on a page or a post exploitation the choice out there on the tool.

change headings blogger

How Do Headings Add Blogger?

First of all its important to grasp there are half-dozen heading tags  or heading one being the primary and most vital heading to  or heading 6 being the last and important heading.

Heading 1 to heading 6 in SEO

  • Heading 1- Page or post title
  • Heading 2- Heading
  • Heading 3- heading
  • Heading 4- Minor heading
There is no Heading 5 and 6 and truly, you may not need them that a lot of and these heading will send signals to the program concerning the content of your page or post.

3. Diary Post Title Improvement

One of the foremost vital elements of the diary post is that the title. it's one among the primary things searchers see on the program results page and is additionally displayed on the browser tab. The title describes the content of the post to each users and search engines.

An optimized title adds nice price. it's to be to the purpose however has to grab the eye of searchers furthermore.

Another issue you'll notice, once you or any traveller can share your post on social media, several social networks can show the Title on the shared post.

Here are a couple of tips that could bear in mind whereas optimizing titles

  • Add keywords to your title however don’t exaggerate it. It ought to add up and appearance attention-grabbing and not spammy.
  • Keep the length of the title around sixty characters. the additional half is replaced by … on the result page and you don’t wish that.
  • Add your name to the title towards the top.
To better perceive this let’s say for example you have got created a piece on home-baked feeder recipes and you're searching for a catchy title. The vital keyword here is “vegetarian recipes”, exploitation this phrase you'll produce a Title like

  • Easy to cook reception feeder recipes
  • 5 simple to cook feeder recipes for beginners
  • Quick and simple Chinese feeder recipes.

In the on top of example, you'll see the length of the title is concerning sixty characters, you'll add your name within the finish and by staring at the title user can sure understand what to expect.

When you use these tips, keep the user expertise and point of read initial, it the foremost vital issue

4. Organizing Posts

Like in WordPress, we've classes and tags to prepare equally within the Blogger you have got Labels. These labels facilitate manage your content on each the macro and small levels.
When you use labels, it makes your diary easy. guests will use these labels to go looking for a lot of connected posts.

For example, if you're reviewing Associate in Nursing humanoid transportable, you'll categorize this below three classes

  • Mobile phones
  • Android
  • Reviews
In case any user is wanting to scan a lot of articles on humanoid and connected technology and product can visit the humanoid label.

This makes your web site simple to navigate, easy and guests will notice the data in a simple manner. however before you add the labels, here are a couple of things to stay in mind

Avoid exploitation too several labels as they'll cause confusion and at a later stage are terribly tough to manage.

Until you publish a post, the label won't be created.

Labels are case sensitive, this implies humanoid and android are a pair of separate labels.
Adding too several Labels will negatively impact the SEO of your diary.

How to add labels in Blogger?

You can add labels to solely posts in Blogspot. to feature Labels, visit a printed post and below post settings, you'll see the choice to feature labels. Use the comma to separate the labels and click on done to avoid wasting the changes.

You currently savvy to prepare your diary post and build your blog a lot of easy.

5. Adding Meta Description

The meta description could be a snip of your diary that's displayed on the program result page. It summarizes the contents of your diary and in short tells the user what your blog is concerning.
meta description example

The length of the meta description is one hundred fifty characters in Blogspot.

How to add the meta description?

To add meta description to your diary, navigate to settings >>; search preferences >>meta tags. By default, it's set to disable. First, you have got to change the search description, add an outline and click on save changes

A meta description is extremely helpful in increasing the CTR (click-through rate). Add relevant keywords, don’t stuff them and write a pregnant description that may encourage the searchers to click on your diary.

6. Optimizing Pictures

Image improvement is unnoticed by several bloggers. initial things first program crawlers or bots can’t scan pictures.

In order for the bots to crawl and perceive the content of the pictures, you would like to optimize pictures. pictures not solely build a diary appealing and increase the engagement however if optimized bring extra traffic from image searches.

You can optimize the pictures by adding the EL text and title to the image. Adding this may give an outline to the image.

Adding EL text and title to a picture is straightforward. All you would like to try and do is choose the image you have got uploaded and on the lowest of the image, you'll see Associate in Nursing possibility named Properties.

When you choose Properties, a popup will seem which can enable you to feature image EL text and title.

Optimizing Pictures in Diaryger Blog

Point to remember- heaps of your time EL text is additionally stated because the EL tag that is wrong.

Enter the title text and EL text and press alright to save. Here are a couple of a lot of things to stay in mind whereas doing Image improvement

Add the right and temporary description of the particular content of the image and not spam it with keywords.

Use the acceptable file name. as an example, a picture with the file name img1020.jpg doesn't mean something. The name of the image must be relevant to the content of the image.

Do not write terribly long descriptions. Keep it short and sweet.

7. Uniform Resource locator improvement

Another way to enhance the SEO of your diary is by piece of writing the permalink structure or links and build them a lot of SEO friendly.

When you optimize your uniform resource locator not solely will it improves the SEO of your diary however additionally the guests will simply get the concept concerning the content of the blog.

Perfectly optimized blogspot uniform resource locator

In the on top of image you'll see I actually have created an optimized uniform resource locator and simply by staring at the link, the users can understand it has content associated with uniform resource locator improvement.

In case you're thinking if you'll take away the go back the uniform resource locator structure. the solution isn't any. you'll solely customize it to a definite extent.

This feature isn't site-wide in Blogger. you'll solely optimize the uniform resource locator of the Posts and not the pages.

Before we tend to move more there are a couple of belongings you ought to detain mind whereas optimizing links

Add keyword within the uniform resource locator however don’t exaggerate it because the link can look spammy and you'll be punished.

Avoid exploitation numbers and stop words. however if the uniform resource locator doesn't add up be happy to feature them.

Keep the uniform resource locator short and straightforward.

It is not an honest follow to use underscores (_) in uniform resource locator structures. Use hyphens instead (-).

Once you have got revealed a post in Blogger, you can not optimize the uniform resource locator later. do that before publication.

To optimize URLs in Blogger, once writing a post head over to post settings and click on permalink.

When you choose permalink, it's by default set to Automatic Permalink. Switch to Custom Permalink and alter the uniform resource locator as per your necessities.

8. Fighting Against Spammy Comments

Spam is that the most annoying and inevitable drawback on the web. It doesn't matter if you're a blogger user or a WordPress user, you'll sooner or later receive spam in your comment section.

If you're a WordPress user, you'll use Akismet plugin to assist you keep off spam. however in Blogger, you have got to moderate the comment section strictly.

Once the diary grows, there are a lot of probabilities folks are spamming the comment section. And if you are doing not moderate the comment section from the start there are probabilities, it is a tough issue to manage later.

How to forestall spam in Blogger?

The solution is straightforward. the primary step is popping the comment moderation on. To change comment moderation, head over to Settings >> posts, comments, and sharing 
Under the comment section, you'll see the choice to show on comment moderation. choose the invariably.

how to stop spam in blogger

Now whenever any traveller can comment, it'll land within the comment moderation queue. you'll simply delete the comments that don't have any relevance the content or contain spammy links.

The next step within the method is limiting the folks to discuss your diary. once I was exploitation Blogger, it absolutely was set to anyone because it can enable users to comment exploitation any valid email address, name, and web site. If you have got already enabled the comment moderation, I don’t suppose thus you'll need this.

Note- This is already set to User with Google accounts not Anyone by default.

I would solely suggest this if your diary gets a lot of spam as a result of once you modification settings during this possibility, guests will solely use Google account to comment.

Use this as long as it's needed.

You can notice this selection right on top of the comment moderation settings. As you'll see within the screenshot on top of.

The final thing you'll do to remain aloof from spammy comments is popping on the Word Verification. the choice to change Word Verification is seen slightly below the Comment Moderation.

You just ought to toggle the choice to affirmative.

How to change word verification in blogger

Once you're done dynamic  the settings don’t forget to avoid wasting the settings.

In SEO its all concerning obtaining the fundamentals right then building thereon with time.

Here could be a Bonus tip- If you're employing a Blogspot subdomain, don’t forget to show on the HTTPS redirection. however if you're employing a custom name, you would like to change HTTPS on your Blogger diary.

Thursday, March 8, 2018

Excellent Advice About Facebook Marketing 

 If you're not using Facebook to market your business, ask yourself why not. The problem is probably rooted in fear. Some business owners are unsure what to do online and are afraid of making a mistake. Come out of your comfort zone and begin marketing on Facebook with these helpful tips. Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance. Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don't just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out. If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have anything relevant and unique to talk about, try sharing links or videos that are in the same niche. Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social. While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you. Facebook is a great place to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Create your content with this in mind. Create great content and share interesting information. You can reach significant numbers of people on Facebook. Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you've got to deliver from the first page load. Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign. Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain. Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention. If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it. Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged. Creating content for Facebook can be tedious and frustrating. If you have a Facebook business page, you need to post new content every single day to engage your audience. Can you afford this type of time commitment? If not, use targeted ads instead to bring your message to your target audience. Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It's much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you've got great videos to share, you can see your posts get a lot more likes! Make sure that you don't allow your page to become a ghost town. If you don't have anything to post, go to your page and reply to come of your users' comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you. Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry. Use the Facebook update option sparingly. It enables you to put a message out to everyone that likes your page. But, it states you can only do so for important events, such as emergencies. This is not a tool to be used for promotional purposes but to show that you care about keeping customers informed of real news. Now that you've got your Facebook marketing basics, doesn't it seem silly to have been so worried about it? Facebook offers so much potential for business owners. So sign on with confidence and begin your Facebook marketing campaign today. When your business begins to take off, you'll be glad you did! Stay with us for more wonderful tips and ideas. Thanks

Thursday, May 4, 2017

Here are the steps of writing a post for your blog:
  1. You sit in front of your computer.
  2. You grab a topic from your editorial calendar.
  3. You start writing your blog post.
Is that all? NO!
It’s the quality (and only the quality) of your blog post which matters.
You’re not writing articles to just fill up your blog with content. You’re not blogging for the sake of making money. You’re supposed to be writing for one reason:
  • To help your readers.
You need also to create something new while writing up your blog post.
Something that will make it rock and stand out among those other resources that are available elsewhere online.
For example, when I decided to write about ‘how to make money blogging’, I made sure to include successful iconic examples of other bloggers like Harsh Agrawal and how they managed to get this blogging thing working for them.
Not just that, but I also added myself into the comparison. I mentioned how much money I was making from blogging and what I was intending to do to level it up.
Writing up a blog post requires some sort of personalization.
It should let the reader believe that they can do the same thing (or even better) while at the same time inspiring them with amazing thoughts and ideas coming from the author’s personal experiences.
In this article, I will walk you through on how to write a quality blog post. I will be mentioning a few simple, easy-to-apply steps which will enhance your post quality and will help you level up your blog content.
#1 Make An Agenda
Make an Agenda
We just can’t pick a topic and write hundreds of pages on it without any agenda. We need to recognize how the content will be driving readers. Keep in mind the end goals which will make your content worthy of a reader’s gratitude.
It’s really important to set up and maintain an editorial calendar.
After you pick a topic, put in a few sub-points that you’re going to discuss in the article.
This way you will maintain a well-created outline with a clear target goal to reach your readers.
#2 Create A Brilliant Title
You need to stand out from the crowd by inventing brilliant titles.
Boring titles that only say what your blog post is about is not going to give you many readers.
Creating a great title is another essential process you need to spend time on. You need to make sure that your blog post is weaponed with an amazing, brilliant, and click-worthy title.
Regardless of how excellent your blog post is, most individuals can’t focus for more than 20 minutes.
  • Make sure your point is clear from the beginning.
The title here is the first connection between you and your reader. 
Make it as excellent as possible to draw your readers in like a magnet.
#3 Keep It Clean & Organized
In addition to a proper title, you also need well-formatted headings and an organized structure.
Unorganized information is completely fruitless.
While all of the information is important, writing it in an unorganized format will confuse your reader. A confused reader will leave your page immediately.
I usually prefer to write the first draft of my new blog post on Microsoft Word.
After completing it as a draft, I copy it over to the WordPress (my preferred blogging platform) Editor. I actually love using Microsoft Word at the draft writing stage.
Regardless of whether or not I have internet access, I can turn my thoughts into a new blog post with Microsoft Word.
You – as a blogger – should have Microsoft Word, or any other offline writing software, installed and configured on your laptop if you’re really serious about your blogging career. This way you can guarantee that you can start blogging wherever you are.
After finishing your first draft, it’s time to start cleaning and organizing to ensure that your post is good enough to be published.
Make sure to put in:
  • Headings
  • Bullet lists
  • Numbered lists
  • Multilevel lists
  • etc.
Remember, your #1 goal is to help your readers, so make sure you’re delivering your content in the best way possible.
#4 Write Down The Truth
Write down the truth
It’s a necessity to write down the truth.
You need to deliver the true message of whatever you’re blogging about.
As a reader, I can easily find information about what you’ve been blogging about via various other online resources.
What makes me read your blog is that I want to hear from you.
Make sure to respect your readers by delivering trustworthy content.
For example, if I’m writing a review post, I make sure to always try it out before delivering a review to my readers.
Let’s say I’m writing a blog post about how great banana juice is. I first prepare some banana juice and taste it to ensure I can be truthful in my review before dumping it on my blog for my readers.
Guaranteeing the truth within your blog posts is what will build your credibility and authority in your niche. Otherwise, people won’t trust what you’re saying and they will leave your website.
#5 Personalize Your Content
Let me ask you a question:
  • Why did you decide to start up a blog?
I’m sure there are many answers, but one of them is probably:
  • “To build up a personal brand”.
You need to personalize your content in order to build up your own personal brand. It’s straightforward, isn’t it?
You’re having great ideas and turning them into amazing blog posts. That’s really fabulous. But are you simply mentioning great points to your readers?
Or are you spending the time and going the extra mile to show them your personal experience with each of these points?
I stumbled upon a blog post a few days ago where the writer was mentioning “84 proven methods on how to make money via your blog”. I liked the idea of the blog post and I was very keen on reading it.
But after opening the post, I was disappointed to see that the author only mentioned those 84 methods and didn’t write anything else about them. He didn’t walk the extra mile for his readers and talk about his experience with these “proven” methods.
This is what readers and blog followers are looking for; personalized thoughts and ideas which they can apply themselves.
  • Make sure to personalize your blog posts.
Talk about yourself, your thoughts, and your personal experiences.
#6 On-Page SEO
In the above-mentioned points, I made it clear on how should you speak to your readers:
  1. Prepare an agenda
  2. Create great titles
  3. Organize points
  4. Write trustworthy content
  5. Be personal
But how do you speak to search engines?
You still need to tell the web-index bots about your new blog post so it can be indexed and archived the right way. Search engines can be your first source of traffic if you maintain your posts well and keep them highly optimized.
On-page SEO includes various items:
If you’re on a self-hosted WordPress blog, I highly recommend installing and configuring the Yoast SEO plug-in.
Yoast will tell you which things need to be corrected for better on-page SEO results.
Wrap Up:
There are different ways by which you can produce high-quality content on your blog.
The most important factor is to make sure you choose the right blogging niche.
  • You also need to be persistent and consistent.
Follow these 6 tips and watch as your blog grows in traffic, revenue, and authority.
The Command Prompt is used by many of the programmers and users for various purposes and many users who want to stay this away from their Windows PC from the approach of others or don't want this feature on their phone due to various reasons. Therefore, keeping the need of such users, we are going to make you learn that, “How to Disable Command Prompt on Windows PC?” You are supposed to follow our guide in order to disable Command Prompt on your Windows. The procedure is quite simple and easy to be applicable. So, get to the steps to explore more about your solution.

Learn-How to Disable Command Prompt On Windows PC

Here are the steps which you are supposed to follow in order to disable Command Prompt on your Windows PC. The steps are quite simple. We are sure that you can easily apply them and can easily disable them on your PC. This process will restrict the use of Command Prompt by other users too. Now, without taking your time, I would request you to get towards the below steps:

  • First of all, Open Run on your Windows PC and run this command: gpedit.msc and hit enter.
  • Then you will have a Local Group Policy Editor Page. You need to Click on User Configuration on that Window and then Click on Administrative Template and in last Click on System.
  • Now, you will have a list of certain options, you need to double Click on Prevent Access to the Command Prompt.
  • Afterwards, you will have another pop up Window, you need to select the Enable option and then Click on OK button.
  • Now, open the Command Prompt and you will have message that Command Prompt has been disabled by the Administrator.
  • This was it!

In this post I Will Show You The Top 3 Ways To FIX/Remove Write Protection From USB Flash Drive/SD Card in English Tutorial. If you’re stuck with a USB Flash Drive or SD card that can’t be formatted or you cannot copy data and gives write protection error. If these USB Flash drives can’t copy or paste any files, here is the best method you can try to remove write protection and format the drive. You can remove write-protected error by using cmd (Dos).

Nowadays the write-protected Protected USB drive and memory cards are a common problem, so the USB and memory card is not usable. Some memory cards and USB pen drives are write protected error during formatted. I will recommend you tiny tool to remove write-protected error of USB Flash Drive and SD cards.

How to Remove Write Protected Error from Flash Drive


From Editors Desk

This tool lets you remove the write protection error and format a USB Drive. By using this small and smart tool you will be able to re-use your corrupted or write protected USB Flash Drive. If you like this amazing tool and found it useful then please recommend it or share it with other friends and comment below.

Tuesday, April 18, 2017

Network marketing and multi-level marketing have been described by author Dominique Xardel as being synonymous, and as methods of direct selling.[9] Other terms that are sometimes used to describe multi-level marketing include "word-of-mouth marketing", "interactive distribution", and "relationship marketing". Critics have argued that the use of different terms and "buzzwords" is an effort to distinguish multi-level marketing from illegal Ponzi schemeschain letters, and consumer fraud scams.[19] Some sources classify multi-level marketing as a form of direct selling rather than being direct selling.[20][21][22]

The Direct Selling Association (DSA), a lobbying group for the multi-level marketing industry, reported that in 1990 twenty-five percent of members used MLM, growing to 77.3 percent in 1999.[23] By 2009, 94.2% of DSA members were using MLM, accounting for 99.6% of sellers, and 97.1% of sales.[24] Companies such as Avon, Electrolux, Tupperware,[25] and Kirby all originally used single level marketing to sell their goods and later introduced multi-level compensation plans.[20] The DSA has approximately 200 members[26] while it is estimated there are over 1,000 firms using multi-level marketing in the United States alone.


Multi-level marketing (MLM), also called pyramid selling,[1][2][3][4] network marketing,[3][5][6] and referral marketing,[7] is a controversial, pyramid-shaped marketing strategy where profit is theoretically derived from two revenue streams: from direct sales to customers and from commission based on the sales of recruited team members, also known as down line distributors.[8] MLM salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. They are also incentivized to recruit others to join the company as distributors.[5][9][10]
MLMs have been made illegal in some jurisdictions as a type of pyramid scheme, including in mainland China.[11][12] In jurisdictions where MLMs have not been made illegal, many illegal pyramid schemes attempt to present themselves as MLM businesses.[10]Some sources define all MLMs as pyramid schemes, even if they have not been made illegal through legislative statutes.[7][13][14] According to the U.S. Federal Trade Commission (FTC), some MLM companies already constitute illegal pyramid schemes even by the narrower existing legislation, exploiting members of the organization.[15][16][17]There have been calls in various countries to broaden existing anti-pyramid scheme legislation, or enact specific legislation, to make all MLMs illegal, as has already been done in some jurisdictions.[citation needed]
Even if the legal distinction is merely a legal fiction, jurisdictions that retain a legal distinction between MLM businesses and illegal pyramid schemes retain said distinction on a key distinguishing feature: namely, that MLMs rely on the sales of actual products. However, significant profit cannot realistically be made by MLM salespeople through such a sales model structure, despite MLM corporations themselves generating multimillion dollar profits for the MLM corporation and its shareholders from the collective sales of all their salespeople.
Profit (after the recoupment of losses) by MLM salespeople can only be reasonably achieved by the recruitment of other salespeople to cumulatively supplement the salesperson's profits by the addition of sales generated by the salesperson's new recruited salespeople. In this way, a salesperson's first cycle of recruits is augmented by a second cycle of recruits (recruited by the first cycle of recruits), and so on.
MLM salespeople are not employees of the MLM business, so they do not derive a salary/wage nor reimbursement from the MLM business for their invested labor and expenses, with their income from the MLM business derived only from the profits that are able to be generated in the MLM structure. As non-employees they are not protected by legal rights of employment law provisions. Instead, salespeople are typically presented by the MLM business as "independent contractors" or "business owners"; however, salespeople do not possess a business in the traditional legal sense, as they do not hold any tangible business assets or intangible business goodwill which could be sold or purchased in the sale or acquisition of a business.
Companies that use MLM models for compensation have been a frequent subject of criticism and lawsuits. Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial entry costs (for marketing kit and first products), emphasis on recruitment of others over actual sales, encouraging if not requiring members to purchase and use the company's products, exploitation of personal relationships as both sales and recruiting targets, complex and exaggerated compensation schemes, the company and/or leading distributors making major money off training events and materials, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion